Running a small business can be very difficult. There is always a lack of resources such as money, employees and most importantly time it becomes especially challenging when you can count all of your clients on the one hand. So what is it that helps to separate the abundant business from those that struggle?
With exceedingly tight budgets and little revenue, it’s challenging to develop a full-blown marketing program. More importantly, marketing must be consistent and relentless so that you engage the right people, at the right time, with the right desire for your value. We all understand that marketing is costly and eats into the bottom line. There is a better way!
Public relations is one of the most consistent and provocative methods for engaging potential consumers while building brand visibility. And the great thing about public relations is that it doesn’t cost an arm and a leg like most of the marketing programs. By allowing the national and regional media in print, television and radio and most significant social media, you generate leads for your business. The media helps you to build your brand at a relatively low cost and with very little of your time invested.
Simply put, public relations is all about exposure. And, it is different from the regular advertising, Facebook boosts and the myriad of other messages that tend to get lost in everyday advertising. So, if you’re looking for a more efficient way to raise your visibility, drive traffic to your website or your retail location than public relations is a terrific alternative for increasing your brand value.
Marketing today requires being provocative and building community. One can try to spend a ton of cash on advertising with little or no returns. Even social media as powerful as it is become anemic if community does not notice you. Consumer today want someone they can trust, someone with credibility and someone they can build a relationship with. When you have the media talking about you there is no better way to develop this trust and the community then a national/regional publication singing your praises. If you desire to be heard amongst a ton of marketing noise, public relations may just be the answer you seek.
©2017. Drew Stevens, all rights reserved.